Fire Emblem Heroes

Slightly Bad
Price: Free
Ads: No
In App Purchases: Yes

iOS App Store
Google Play App Store

Temporal Dark PatternsTemporal Dark Patterns

This game has 90 reported Temporal Dark Patterns. There are 87 votes indicating the absence of a dark pattern.


24 votes
2 votes
Daily Rewards -
24 / 2 votes
Encourages return visits every day and punishes you for missing a day.

22 votes
4 votes
Grinding -
22 / 4 votes
Being required to perform repetitive and tedious tasks to advance.

21 votes
4 votes
Infinite Treadmill -
21 / 4 votes
Impossible to win or complete the game.

13 votes
12 votes
Wait To Play -
13 / 12 votes
In-game timers that make you arbitrarily wait for something.

7 votes
18 votes
Playing by Appointment -
7 / 18 votes
Being forced to play according to the game's schedule instead of yours.

3 votes
22 votes
Can't Pause or Save -
3 / 22 votes
The game does not allow you to stop playing whenever you want.

25 votes
Advertisements -
0 / 25 votes
Forced to watch ads or given rewards for watching ads.

Monetary Dark PatternsMonetary Dark Patterns

This game has 195 reported Monetary Dark Patterns. There are 91 votes indicating the absence of a dark pattern.


27 votes
Premium Currency -
27 / 0 votes
Exchange rate between real money and in-game currency disguises the real price of items.

24 votes
3 votes
Pay to Win -
24 / 3 votes
A player can spend real money to purchase something that gives them an advantage in the game.

24 votes
2 votes
Gambling / Loot Boxes -
24 / 2 votes
Spending real money to play a game of chance for a reward.

23 votes
3 votes
Power Creep -
23 / 3 votes
A permanently purchased item in the game becomes less valuable over time.

22 votes
5 votes
Artificial Scarcity -
22 / 5 votes
Limited time offers with unnecessary urgency.

22 votes
4 votes
Recurring Fee -
22 / 4 votes
Encourages players to play as much as possible to get their money's worth.

18 votes
8 votes
Waste Aversion -
18 / 8 votes
Capped inventory forces you to destroy items or upgrade inventory. Also, having small amounts of left over premium currency.

15 votes
11 votes
Pay to Skip -
15 / 11 votes
Spend money to avoid waiting for a timer to expire.

13 votes
12 votes
Anchoring Tricks -
13 / 12 votes
Placing a cheap item next to an expensive item to make it look more affordable.

5 votes
19 votes
Accidental Purchases -
5 / 19 votes
Making it easy to accidentally spend money with no confirmation or ability to undo or refund the action.

2 votes
24 votes
Pay Wall -
2 / 24 votes
The game becomes impossible to continue playing without payment.

Social Dark PatternsSocial Dark Patterns

This game has 70 reported Social Dark Patterns. There are 116 votes indicating the absence of a dark pattern.


26 votes
1 votes
Competition -
26 / 1 votes
The game makes you compete against other players.

19 votes
8 votes
Fear of Missing Out -
19 / 8 votes
If you stop playing you'll miss out on something or be left behind and unable to catch up.

10 votes
16 votes
Social Pyramid Scheme -
10 / 16 votes
You get a bonus for inviting your friends and then they have to invite their friends.

7 votes
20 votes
Social Obligation / Guilds -
7 / 20 votes
To avoid letting down your friends, you are obligated to play when you don't want to.

4 votes
22 votes
Reciprocity -
4 / 22 votes
Feeling obligated to return a favor, share resources, trade an item, etc.

3 votes
24 votes
Encourages Anti-Social Behavior -
3 / 24 votes
The game incentivizes players to lie, cheat, or backstab other players to get ahead.

1 votes
25 votes
Friend Spam / Impersonation -
1 / 25 votes
The game sends spam to your contact list or social media account.

Psychological Dark PatternsPsychological Dark Patterns

This game has 91 reported Psychological Dark Patterns. There are 82 votes indicating the absence of a dark pattern.


26 votes
1 votes
Invested / Endowed Value -
26 / 1 votes
Having already spent time and money to improve your status in the game, it's difficult to throw it away.

12 votes
12 votes
Badges / Endowed Progress -
12 / 12 votes
Reluctancy to abandon a partially completed goal, even one forced upon the player.

14 votes
12 votes
Complete the Collection -
14 / 12 votes
The urge to collect all the items, achievements or secrets in a game.

12 votes
11 votes
Variable Rewards -
12 / 11 votes
Unpredictable or random rewards are more addictive than a predictable schedule.

12 votes
12 votes
Aesthetic Manipulations -
12 / 12 votes
Trick questions or toying with emotions or our subconscious desires.

9 votes
16 votes
Optimism and Frequency Biases -
9 / 16 votes
Overestimating the frequency of something because we’ve seen it recently or memorably.

6 votes
18 votes
Illusion of Control -
6 / 18 votes
The game cheats or hides information to make you think you're better than you actually are.

App Store Ratings

iOS:  (5.00) with 118,260 votes.
Google Play:  (4.64) with 474,568 votes.

Recent Dark Pattern Reviews

Recurring Fee reported on May 3, 2024
There is a subscription called feh pass, which locks behind it some useful pve features, helpful gatcha features, and buyable outfits for older heroes
Infinite Treadmill reported on May 3, 2024
It has pvp content, and it has constant updates
Artificial Scarcity reported on May 3, 2024
Yes, there are many units (rearmed and attuned units mainly, but also seasonals, legendaries and mythics) that cannot be drawn randomly, making players want to get them fast
Waste Aversion reported on May 3, 2024
Yes, you have t pay premium currency to expand your "barracks" which is the amount of units you can hold. There are ways to get rid of units you want, however the limit forces you to expend some eventually
Premium Currency reported on May 3, 2024
Yes, they are called orbs and allow you to roll the gatcha
Power Creep reported on May 3, 2024
Yes, modern units have been getting better, to a point where you have to get the better units or skills to stand a chance
Gambling / Loot Boxes reported on May 3, 2024
It's a gatcha game, why wouldn't it
Pay to Win reported on May 3, 2024
In the past I would have said no, but in modes like aether raids and summoner duels, you need the best units to win, and often that'll require paying for orbs
Competition reported on May 3, 2024
In the mode summoner duels you can go head to head against other players, however you can also fight player made teams in the arena or aether raids
Invested / Endowed Value reported on May 3, 2024
Yes, if you put a lot of skills onto units to make them good, than you can feel some pride in your units

Report a Dark Pattern

Screenshot Nintendo's hit strategy-RPG Fire Emblem series, which has been going strong for more than 25 years, continues its journey on smart devices.

Fight battles customized for touch screens and on-the-go play. Summon characters from across the Fire Emblem universe. Develop your Heroes' skills, and take them to new heights. This is your adventurea Fire Emblem that's like nothing you've seen before!

This application is free to download and offers some optional in-app purchases.

An epic quest

The game features an ongoing, original story where new characters and dozens upon dozens of battle-tested Heroes from across the Fire Emblem universe meet.

There are over 700 story stages available as of February 2019! (This total includes all difficulty modes.) Clear these story stages and you'll earn Orbs, which are used for summoning Heroes.
New story chapters are added frequently, so don't miss out!

Intense battles

Take part in strategic turn-based battles streamlined for on-the-go play with maps that fit in the palm of your hand! You'll need to think hard about the advantages and disadvantages of each Hero's weapon...and even evaluate the map itself as you battle. Lead your army with easy touch-and-drag controls, including the ability to attack by simply swiping an ally over an enemy.

New to strategic turn-based battles? Don't worry! Use the Auto-Battle option to have your characters fight on their own.

Strengthen your favorite Heroes

There are many ways to strengthen your allies: leveling, skills, weapons, equipable items, and more. Take your characters to greater and greater heights as you battle for victory.

Replayable modes

In addition to the main story, there are many other modes where you can strengthen your allies, compete against other players, and more.

Original characters meet legendary Heroes

The game features numerous Hero characters from the Fire Emblem series and brand-new characters created by artists Yusuke Kozaki and Shigeki Maeshima. Some Heroes will fight at your side as allies, while others may stand in your way as fierce enemies to be defeated and added to your army.

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