Daily Rewards

Encourages return visits every day and punishes you for missing a day.

Daily Rewards are a very common dark pattern used in addictive games. Games that use this will give you a reward the first time you play the game each day. If you miss a day, you miss the reward. This in itself isn't much of a dark pattern, but sometimes you get better rewards for playing every day and maintaining a "streak". The more consistently you play, the better your daily rewards. If you miss a day, you "break the chain" and lose your bonus. Losing your streak can be bad for the player so there is a strong urge to check the game every day.

Sometimes there is an option to use Premium Currency to spend money to restore your broken streak. By combining these two dark patterns, games can get people to pay to avoid punishment. This is a negative experience for the player that directly benefits the game developer and is not generally related to the core gameplay. Combing two dark patterns like this often amplifies their power.

By encouraging consistent daily play, the game is trying to make you develop a habit of playing the game. If the game becomes a habit, it is harder to stop.


Examples

Cat Game - The Cats Collector! Cat Game - The Cats Collector!
"Coin bonus every 5 minutes that encourages you to return to the game + notifications"

Gems of War - Match 3 RPG Gems of War - Match 3 RPG
"There are daily and 7 day rewards plus some daily event rewards. Their system is fair, but is still present. If I did not log in, I would be missing out."

World of Tanks Blitz MMO World of Tanks Blitz MMO
"There are boxes that give you some items every day and a reward system for daily missions you can complete."

MARVEL Strike Force MARVEL Strike Force
"Daily rewards are provided by monthly calendars and limited time events."

Walking Dead: Road to Survival Walking Dead: Road to Survival
"Most of these daily rewards pile. So if you miss one, you have to pay for it."

Magic Duels Magic Duels
"Daily reward for first win each day."

Crossy Road Crossy Road
"The game has bonus rewards for playing every 3 hours."

Tokyo Afterschool Summoners Tokyo Afterschool Summoners
"Daily rewards"

Pokémon Rumble Rush Pokémon Rumble Rush
"Daily rewards"

ANOTHER EDEN ANOTHER EDEN
"Daily login"