If you stop playing you'll miss out on something or be left behind and unable to catch up.
"there is a daily challenge that resets at midnight. if you don't do the challenge on the day - it's gone forever."
"Fifteen day events with exclusive rewards that require a lot of time to get."
"You will miss out on rewards, your village will be attacked, and you won't be helping your team i fyou take a break"
"events with exclusive rewards happen every month with a tight window to fully complete them, and require checking back in several times a day to efficiently complete."