Placing a cheap item next to an expensive item to make it look more affordable.
"the gem and coin bundles are offered with several options - often they make one really expensive which makes they others appear more reasonable"
"The infinity fan pack comes with a bunch of one-time items and gems, plus infinite access to tournament plays and past weekly missions."
"The game offers player bundle, but the bundles are in their own section, but the bundles are still there, and seemingly overpriced."
"Many of the offer pop-ups the player sees when they open the game feature several expensive items marked as being "on sale" to try and convince them to spend gems or real currency."
"The loyalty points system is done in this way. It will have an offer for 1,000 of them next to an offer for 140,000 of them."