Anchoring Tricks

Placing a cheap item next to an expensive item to make it look more affordable.

Anchoring is a very common tactic that retailers use to sway people towards making more expensive purchases.

1) Anchoring - By placing a cheap item next to an expensive item, the cheap items looks more affordable. For example, if you can get a bronze item for $1 and a silver item for $5, many people may purchase the cheapest item. However, if you add a gold item for $50, the middle option (silver) now looks like a good deal and more people may purchase it.

2) False Hierarchy - A game may use layout, size or color to give a more expensive item preference over a cheaper item when in fact the items should be compared side by side.

3) Decoy Effect - Using a decoy item, that is usually more expensive or inferior, to push people towards a specific option. For example, items A and B are available for $1 and $2, but a decoy item C is $3. Item C is inferior to B. This makes B look like a really good deal since you are getting something worth $3 for only $2. Item A becomes less desirable.

4) Discounts for buying bundles or bigger packages of items incentivize people to spend more to get a better deal.

5) Social Proof is when a store promotes an item in way to suggest that more people favor it. This could be as simple as having a "Most Popular" badge on top of the item, or it could say something to the effect of "15 people have purchased this in the last hour". If the game integrates with social media, it could also use your friends to push you towards a more expensive purchase. For example, "John purchased a Gold upgrade today". This normalize spending on the game and makes it feel more acceptable.


Examples

Zenless Zone Zero Zenless Zone Zero
"Some items in the store are permanently marked with discounts. A few bundles are labeled in a way that suggests they are popular."

MONOPOLY GO! MONOPOLY GO!
"Dice purchases are totally robbery, considering that the amount of dice the app sells won’t last anything and usually it makes it easily enticing when you closer to a target"

SOULS SOULS
"Most purchases have a "270% value!" or similar mark next to it"

Overmortal-Idle RPG Overmortal-Idle RPG
"Again more LTD’s but generally speaking they’re well balanced and even"

Dragon POW! Dragon POW!
"All shop sections with real money purchases have low-priced bundles and high-priced bundles positioned next to each other."

Idle Angels Idle Angels
"Everything is a deal, according to the store."

Squad Busters Squad Busters
"Bundles offering measly amounts gold & characters etc"

Super Snail Super Snail
"YUP, bundles galore! i dont think i need to explain much more about this tho..."

Bistro Heroes Bistro Heroes
"Rubies have that issue, with small package next to "25% off" XL package."

Block Jam 3D Block Jam 3D
"Free items unlocked by "keys" (earned when playing levels) are put next to"