A permanently purchased item in the game becomes less valuable over time.
"horses from previous generations will eventually be removed from the game and are significantly worse than newer horse models."
"meta changes a lot in the arena, and some cookies just... become less useful as you progress."
"Things purchased with the in-game currency (which can be bought via microtransactions) only last until the end of the level. The amount of in-game currency remains between levels."
"Clothes get worn after the first time they are used, so you'll need to either buy new stuff or repay to renew the item."
"Yes,things you buy to spend on current figures will be usless as time goes on as most of thise figures themselves will become unusable when new figures gets introduced, also the game is shortening the time between new characters release, recently they removed the concept of one week brakes between new figures banners shortening the time for multiple types of preparations and causing resource,growth,loss while also hastening previously released figures exploration."
"I wish I had found this site when I first started playing the game. Vehemently."