Recurring Fee
Encourages players to play as much as possible to get their money's worth.
Some games can only be played by paying a monthly or yearly fee for access to the game. These are usually massively multiplayer online (MMO) games. Other games may have an optional monthly fee that you can pay to get a daily boost in the game. Either way, having a monthly fee encourages players to play as much as possible to get their money's worth.
The game developer hopes that by playing a lot, you'll get addicted to the game and keep paying the monthly fee. They may also make it very difficult to cancel your monthly subscription by hiding the option deep in the game's menus. It's easy to purchase the subscription but very difficult to get out. For some people, the hassle of canceling the subscription sometimes makes them wait longer before cancelling, adding extra revenue for the game developers.
The game developer hopes that by playing a lot, you'll get addicted to the game and keep paying the monthly fee. They may also make it very difficult to cancel your monthly subscription by hiding the option deep in the game's menus. It's easy to purchase the subscription but very difficult to get out. For some people, the hassle of canceling the subscription sometimes makes them wait longer before cancelling, adding extra revenue for the game developers.
Citations and Sources • UXP2 Dark Patterns
• Roach Motel
• Forced Continuity
• Wikipedia :: Dark Pattern
• Dark Patterns: inside the interfaces designed to trick you
• Why are Video Games Addictive?
• Roach Motel
• Forced Continuity
• Wikipedia :: Dark Pattern
• Dark Patterns: inside the interfaces designed to trick you
• Why are Video Games Addictive?
Examples
Pick Me Up™"VIP membership that you have to pay every week"
Shadow Fight 3"shadow pass subscription"
Kawaii Home Design"There's a different price depending on whether you subscribe for one, two or three month. The last option is the most profitable, but it encourages you to play for longer."
Merge Dragons!"Season reward chains that change monthly require buying a “pass” for each one to access better rewards"
Sudoku - Free Classic Sudoku Puzzles"premium subscription costs monthly"
DRAGON BALL Z DOKKAN BATTLE"it gives the premium currency at better prices that get payed out daily for the month"
MARVEL SNAP"There is a monthly season pass that includes a card that usually defines the meta game for the month, thus creating a desire to own it."
Hero Wars - Men’s Choice Epic Fantasy RPG"several possibilities for "monthly" fees (or 14 days) for different sections of the game"
Mob Control"There is a "season pass" that removes ads and also allows for unlocking of items that are otherwise unavailable"
Just Dance Now"You can purchase a VIP pass, which means playing without the hinderance of coins. There are options to bill your account every month, every three months and every year."