Neko Atsume: Kitty Collector

Price: Free
Ads: Yes
In App Purchases: Yes

iOS App Store

Temporal Dark PatternsTemporal Dark Patterns

This game has 29 reported Temporal Dark Patterns. There are 118 votes indicating the absence of a dark pattern.


9 votes
11 votes
Daily Rewards -
9 / 11 votes
Encourages return visits every day and punishes you for missing a day.

6 votes
13 votes
Wait To Play -
6 / 13 votes
In-game timers that make you arbitrarily wait for something.

5 votes
16 votes
Playing by Appointment -
5 / 16 votes
Being forced to play according to the game's schedule instead of yours.

4 votes
18 votes
Advertisements -
4 / 18 votes
Forced to watch ads or given rewards for watching ads.

3 votes
19 votes
Infinite Treadmill -
3 / 19 votes
Impossible to win or complete the game.

1 votes
20 votes
Grinding -
1 / 20 votes
Being required to perform repetitive and tedious tasks to advance.

1 votes
21 votes
Can't Pause or Save -
1 / 21 votes
The game does not allow you to stop playing whenever you want.

Monetary Dark PatternsMonetary Dark Patterns

This game has 22 reported Monetary Dark Patterns. There are 176 votes indicating the absence of a dark pattern.


16 votes
3 votes
Premium Currency -
16 / 3 votes
Exchange rate between real money and in-game currency disguises the real price of items.

4 votes
13 votes
Anchoring Tricks -
4 / 13 votes
Placing a cheap item next to an expensive item to make it look more affordable.

1 votes
15 votes
Pay to Win -
1 / 15 votes
A player can spend real money to purchase something that gives them an advantage in the game.

1 votes
17 votes
Accidental Purchases -
1 / 17 votes
Making it easy to accidentally spend money with no confirmation or ability to undo or refund the action.

19 votes
Artificial Scarcity -
0 / 19 votes
Limited time offers with unnecessary urgency.

16 votes
Pay to Skip -
0 / 16 votes
Spend money to avoid waiting for a timer to expire.

18 votes
Recurring Fee -
0 / 18 votes
Encourages players to play as much as possible to get their money's worth.

18 votes
Gambling / Loot Boxes -
0 / 18 votes
Spending real money to play a game of chance for a reward.

19 votes
Power Creep -
0 / 19 votes
A permanently purchased item in the game becomes less valuable over time.

19 votes
Pay Wall -
0 / 19 votes
The game becomes impossible to continue playing without payment.

19 votes
Waste Aversion -
0 / 19 votes
Capped inventory forces you to destroy items or upgrade inventory. Also, having small amounts of left over premium currency.

Social Dark PatternsSocial Dark Patterns

This game has 0 reported Social Dark Patterns. There are 154 votes indicating the absence of a dark pattern.


22 votes
Social Pyramid Scheme -
0 / 22 votes
You get a bonus for inviting your friends and then they have to invite their friends.

22 votes
Social Obligation / Guilds -
0 / 22 votes
To avoid letting down your friends, you are obligated to play when you don't want to.

22 votes
Friend Spam / Impersonation -
0 / 22 votes
The game sends spam to your contact list or social media account.

22 votes
Reciprocity -
0 / 22 votes
Feeling obligated to return a favor, share resources, trade an item, etc.

22 votes
Encourages Anti-Social Behavior -
0 / 22 votes
The game incentivizes players to lie, cheat, or backstab other players to get ahead.

22 votes
Fear of Missing Out -
0 / 22 votes
If you stop playing you'll miss out on something or be left behind and unable to catch up.

22 votes
Competition -
0 / 22 votes
The game makes you compete against other players.

Psychological Dark PatternsPsychological Dark Patterns

This game has 42 reported Psychological Dark Patterns. There are 102 votes indicating the absence of a dark pattern.


16 votes
4 votes
Complete the Collection -
16 / 4 votes
The urge to collect all the items, achievements or secrets in a game.

10 votes
9 votes
Invested / Endowed Value -
10 / 9 votes
Having already spent time and money to improve your status in the game, it's difficult to throw it away.

8 votes
12 votes
Badges / Endowed Progress -
8 / 12 votes
Reluctancy to abandon a partially completed goal, even one forced upon the player.

4 votes
17 votes
Variable Rewards -
4 / 17 votes
Unpredictable or random rewards are more addictive than a predictable schedule.

4 votes
17 votes
Aesthetic Manipulations -
4 / 17 votes
Trick questions or toying with emotions or our subconscious desires.

22 votes
Illusion of Control -
0 / 22 votes
The game cheats or hides information to make you think you're better than you actually are.

21 votes
Optimism and Frequency Biases -
0 / 21 votes
Overestimating the frequency of something because we’ve seen it recently or memorably.

App Store Ratings

iOS:  (4.50) with 40,037 votes.

Recent Dark Pattern Reviews

Badges / Endowed Progress reported on May 2, 2024
you get silly little gifts from the cats i love them
Variable Rewards reported on Jan 25, 2023
The fish given to you is random and cats leaving "momentos" seems to also be random.
Invested / Endowed Value reported on Jan 25, 2023
Collecting cats, buying toys, upgrades, pictures you have taken of cats.
Premium Currency reported on Jan 25, 2023
Gold fish. You can also earn them from cats.
Wait To Play reported on Jan 25, 2023
There isn't much gameplay, to be fair. You just have to wait for cats to show up. It's less of a dark pattern here and more of a "this is an idle game".
Complete the Collection reported on Jan 25, 2023
It's in the name. Kitty Collector.
Daily Rewards reported on Jan 25, 2023
You have to check in to get the gifts from cats and put out new food.
Variable Rewards reported on Dec 5, 2022
Occasionally when you open the app, a cat will walk onto the screen and give you a “memento.” It’s unclear how these are earned or why.
Badges / Endowed Progress reported on Dec 5, 2022
Purchasing and placing in-game objects (with in-game currency) unlocks “special” cats. It’s considered desirable to get these cats.
Complete the Collection reported on Dec 5, 2022
The ultimate goal of the game is to collect visits from all of the game’s cats.

Report a Dark Pattern

Screenshot "Playing Neko Atsume: Kitty Collector is as easy as one, two...and that's it!
Step 1: Place playthings and snacks in your yard.
Step 2: Wait for cats to visit!

Attract cats with food and then watch them romp with your toys! More than 40 varieties of cats—white and black, tabby and calico—might stop by. Rare cats are rumored to roam the neighborhood too, but you'll need particular items to entice those elusive felines. Each visitor is logged in your Catbook. Become a master kitty collector and fill it up!

You can even make albums of your cat photos, or save them to your device and use them as wallpaper!"

If you've found a bug or have other concerns, please contact our technical support team.

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