Clash of Clans

Price: Free
Ads: No
In App Purchases: Yes

iOS App Store
Google Play App Store


Temporal Dark PatternsTemporal Dark Patterns

This game has 533 reported Temporal Dark Patterns. There are 111 votes indicating the absence of a dark pattern.


99 votes
3 votes
Playing by Appointment -
99 / 3 votes
Being forced to play according to the game's schedule instead of yours.

79 votes
Daily Rewards -
79 / 0 votes
Encourages return visits every day and punishes you for missing a day.

89 votes
Grinding -
89 / 0 votes
Being required to perform repetitive and tedious tasks to advance.

125 votes
1 votes
Infinite Treadmill -
125 / 1 votes
Impossible to win or complete the game.

71 votes
2 votes
Wait To Play -
71 / 2 votes
In-game timers that make you arbitrarily wait for something.

69 votes
5 votes
Can't Pause or Save -
69 / 5 votes
The game does not allow you to stop playing whenever you want.

1 votes
100 votes
Advertisements -
1 / 100 votes
Forced to watch ads or given rewards for watching ads.

Monetary Dark PatternsMonetary Dark Patterns

This game has 666 reported Monetary Dark Patterns. There are 456 votes indicating the absence of a dark pattern.


120 votes
Premium Currency -
120 / 0 votes
Exchange rate between real money and in-game currency disguises the real price of items.

110 votes
Pay to Win -
110 / 0 votes
A player can spend real money to purchase something that gives them an advantage in the game.

115 votes
Artificial Scarcity -
115 / 0 votes
Limited time offers with unnecessary urgency.

127 votes
Pay to Skip -
127 / 0 votes
Spend money to avoid waiting for a timer to expire.

89 votes
4 votes
Waste Aversion -
89 / 4 votes
Capped inventory forces you to destroy items or upgrade inventory. Also, having small amounts of left over premium currency.

93 votes
3 votes
Anchoring Tricks -
93 / 3 votes
Placing a cheap item next to an expensive item to make it look more affordable.

4 votes
91 votes
Accidental Purchases -
4 / 91 votes
Making it easy to accidentally spend money with no confirmation or ability to undo or refund the action.

3 votes
68 votes
Recurring Fee -
3 / 68 votes
Encourages players to play as much as possible to get their money's worth.

3 votes
79 votes
Power Creep -
3 / 79 votes
A permanently purchased item in the game becomes less valuable over time.

2 votes
120 votes
Pay Wall -
2 / 120 votes
The game becomes impossible to continue playing without payment.

91 votes
Gambling / Loot Boxes -
0 / 91 votes
Spending real money to play a game of chance for a reward.

Social Dark PatternsSocial Dark Patterns

This game has 536 reported Social Dark Patterns. There are 159 votes indicating the absence of a dark pattern.


97 votes
1 votes
Social Obligation / Guilds -
97 / 1 votes
To avoid letting down your friends, you are obligated to play when you don't want to.

84 votes
3 votes
Reciprocity -
84 / 3 votes
Feeling obligated to return a favor, share resources, trade an item, etc.

121 votes
4 votes
Encourages Anti-Social Behavior -
121 / 4 votes
The game incentivizes players to lie, cheat, or backstab other players to get ahead.

122 votes
Fear of Missing Out -
122 / 0 votes
If you stop playing you'll miss out on something or be left behind and unable to catch up.

109 votes
Competition -
109 / 0 votes
The game makes you compete against other players.

3 votes
72 votes
Social Pyramid Scheme -
3 / 72 votes
You get a bonus for inviting your friends and then they have to invite their friends.

79 votes
Friend Spam / Impersonation -
0 / 79 votes
The game sends spam to your contact list or social media account.

Psychological Dark PatternsPsychological Dark Patterns

This game has 286 reported Psychological Dark Patterns. There are 349 votes indicating the absence of a dark pattern.


89 votes
Invested / Endowed Value -
89 / 0 votes
Having already spent time and money to improve your status in the game, it's difficult to throw it away.

100 votes
2 votes
Illusion of Control -
100 / 2 votes
The game cheats or hides information to make you think you're better than you actually are.

82 votes
1 votes
Aesthetic Manipulations -
82 / 1 votes
Trick questions or toying with emotions or our subconscious desires.

6 votes
73 votes
Badges / Endowed Progress -
6 / 73 votes
Reluctancy to abandon a partially completed goal, even one forced upon the player.

4 votes
109 votes
Complete the Collection -
4 / 109 votes
The urge to collect all the items, achievements or secrets in a game.

2 votes
96 votes
Variable Rewards -
2 / 96 votes
Unpredictable or random rewards are more addictive than a predictable schedule.

3 votes
68 votes
Optimism and Frequency Biases -
3 / 68 votes
Overestimating the frequency of something because we’ve seen it recently or memorably.

App Store Ratings

iOS:  (4.50) with 2,994,034 votes.
Google Play:  (4.60) with 49,489,174 votes.

Recent Dark Pattern Reviews

Invested / Endowed Value reported on Dec 22, 2022
Time investment
Wait To Play reported on Dec 22, 2022
That’s the core of the game
Waste Aversion reported on Dec 22, 2022
Infinite Treadmill reported on Aug 23, 2019
There is always something that you can add to your village, and always another battle that you can fight. Its a never ending game.
Wait To Play reported on Aug 23, 2019
You have to wait for your village to earn resources before you can spend them.

Report a Dark Pattern

Screenshot Join millions of players worldwide as you build your village, raise a clan, and compete in epic Clan Wars!

Mustachioed Barbarians, fire wielding Wizards, and other unique troops are waiting for you! Enter the world of Clash!

New Features:
Upgrade to the all new Town Hall 12 to have your Town Hall fight back!
Use the power of Siege Machines to break through the toughest of defenses
Work together with your clan in Clan Games to earn valuable Magic Items

Classic Features:
Join a Clan of fellow players or start your own and invite friends.
Fight in Clan Wars as a team against other players across the globe.
Defend your village with a multitude of cannons, bombs, traps, mortars, and walls.
Fight against the Goblin King in a campaign through the realm.
Plan unique battle strategies with countless combinations of spells, troops, and Heroes!
Friendly Challenges, Friendly Wars, and special events.
Train unique troops with multiple levels of upgrades.
Journey to the Builder Base and discover new buildings and characters in a mysterious world.

PLEASE NOTE! Clash of Clans is free to download and play, however, some game items can also be purchased for real money. If you don't want to use this feature, please disable in-app purchases in your device's settings. Also, under our Terms of Service and Privacy Policy, you must be at least 13 years of age to play or download Clash of Clans.

A network connection is also required.

Support: Chief, are you having problems? Visit or or contact us in game by going to Settings > Help and Support.

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Parents Guide: