Clash of Clans

Price: Free
Ads: No
In App Purchases: Yes

iOS App Store
Google Play App Store


Temporal Dark PatternsTemporal Dark Patterns

This game has 591 reported Temporal Dark Patterns. There are 130 votes indicating the absence of a dark pattern.


108 votes
5 votes
Playing by Appointment -
108 / 5 votes
Being forced to play according to the game's schedule instead of yours.

88 votes
2 votes
Daily Rewards -
88 / 2 votes
Encourages return visits every day and punishes you for missing a day.

100 votes
Grinding -
100 / 0 votes
Being required to perform repetitive and tedious tasks to advance.

135 votes
2 votes
Infinite Treadmill -
135 / 2 votes
Impossible to win or complete the game.

82 votes
2 votes
Wait To Play -
82 / 2 votes
In-game timers that make you arbitrarily wait for something.

74 votes
11 votes
Can't Pause or Save -
74 / 11 votes
The game does not allow you to stop playing whenever you want.

4 votes
108 votes
Advertisements -
4 / 108 votes
Forced to watch ads or given rewards for watching ads.

Monetary Dark PatternsMonetary Dark Patterns

This game has 732 reported Monetary Dark Patterns. There are 499 votes indicating the absence of a dark pattern.


130 votes
Premium Currency -
130 / 0 votes
Exchange rate between real money and in-game currency disguises the real price of items.

118 votes
2 votes
Pay to Win -
118 / 2 votes
A player can spend real money to purchase something that gives them an advantage in the game.

125 votes
Artificial Scarcity -
125 / 0 votes
Limited time offers with unnecessary urgency.

137 votes
Pay to Skip -
137 / 0 votes
Spend money to avoid waiting for a timer to expire.

101 votes
5 votes
Anchoring Tricks -
101 / 5 votes
Placing a cheap item next to an expensive item to make it look more affordable.

94 votes
9 votes
Waste Aversion -
94 / 9 votes
Capped inventory forces you to destroy items or upgrade inventory. Also, having small amounts of left over premium currency.

7 votes
98 votes
Accidental Purchases -
7 / 98 votes
Making it easy to accidentally spend money with no confirmation or ability to undo or refund the action.

8 votes
73 votes
Recurring Fee -
8 / 73 votes
Encourages players to play as much as possible to get their money's worth.

8 votes
83 votes
Power Creep -
8 / 83 votes
A permanently purchased item in the game becomes less valuable over time.

1 votes
100 votes
Gambling / Loot Boxes -
1 / 100 votes
Spending real money to play a game of chance for a reward.

3 votes
129 votes
Pay Wall -
3 / 129 votes
The game becomes impossible to continue playing without payment.

Social Dark PatternsSocial Dark Patterns

This game has 579 reported Social Dark Patterns. There are 192 votes indicating the absence of a dark pattern.


105 votes
4 votes
Social Obligation / Guilds -
105 / 4 votes
To avoid letting down your friends, you are obligated to play when you don't want to.

132 votes
1 votes
Fear of Missing Out -
132 / 1 votes
If you stop playing you'll miss out on something or be left behind and unable to catch up.

118 votes
1 votes
Competition -
118 / 1 votes
The game makes you compete against other players.

89 votes
9 votes
Reciprocity -
89 / 9 votes
Feeling obligated to return a favor, share resources, trade an item, etc.

127 votes
9 votes
Encourages Anti-Social Behavior -
127 / 9 votes
The game incentivizes players to lie, cheat, or backstab other players to get ahead.

6 votes
80 votes
Social Pyramid Scheme -
6 / 80 votes
You get a bonus for inviting your friends and then they have to invite their friends.

2 votes
88 votes
Friend Spam / Impersonation -
2 / 88 votes
The game sends spam to your contact list or social media account.

Psychological Dark PatternsPsychological Dark Patterns

This game has 326 reported Psychological Dark Patterns. There are 384 votes indicating the absence of a dark pattern.


99 votes
1 votes
Invested / Endowed Value -
99 / 1 votes
Having already spent time and money to improve your status in the game, it's difficult to throw it away.

103 votes
10 votes
Illusion of Control -
103 / 10 votes
The game cheats or hides information to make you think you're better than you actually are.

85 votes
7 votes
Aesthetic Manipulations -
85 / 7 votes
Trick questions or toying with emotions or our subconscious desires.

14 votes
76 votes
Badges / Endowed Progress -
14 / 76 votes
Reluctancy to abandon a partially completed goal, even one forced upon the player.

8 votes
116 votes
Complete the Collection -
8 / 116 votes
The urge to collect all the items, achievements or secrets in a game.

6 votes
103 votes
Variable Rewards -
6 / 103 votes
Unpredictable or random rewards are more addictive than a predictable schedule.

11 votes
71 votes
Optimism and Frequency Biases -
11 / 71 votes
Overestimating the frequency of something because we’ve seen it recently or memorably.

App Store Ratings

iOS:  (4.50) with 2,994,034 votes.
Google Play:  (4.60) with 49,489,174 votes.

Recent Dark Pattern Reviews

Pay to Skip reported on May 6, 2024
Gems allow time skipping and resource replacement, with no cap on purchases, along with books and hammers doing the same for cheaper.
Infinite Treadmill reported on May 6, 2024
Will never stop updating unless the devs/playerbase gives up on the game.
Premium Currency reported on May 6, 2024
Gems are the replacement for in-game currency - weekly packs allowing direct purchases of items but otherwise yes.
Social Obligation / Guilds reported on May 6, 2024
Clans requiring you to get on and do clan wars and games.
Invested / Endowed Value reported on May 6, 2024
Limited-time decorations for holidays and birthdays, along with progression system essentially making you better than other players.
Wait To Play reported on May 6, 2024
Building timers along with optional additional builders for (relatively easy to get) in game currency.
Badges / Endowed Progress reported on May 6, 2024
Gives gems (in game currency) for hard to achieve achievements that may take around a year to fully accomplish with dedication.
Competition reported on May 6, 2024
Ranking systems both individual and groups (clans).
Fear of Missing Out reported on May 6, 2024
Accasional special events, scheduled events, and large amounts of loot loss in return for a welcome back gift.
Artificial Scarcity reported on May 6, 2024
Limited time events for equipments and items later costing the replacement currency - gems

Report a Dark Pattern

Screenshot Join millions of players worldwide as you build your village, raise a clan, and compete in epic Clan Wars!

Mustachioed Barbarians, fire wielding Wizards, and other unique troops are waiting for you! Enter the world of Clash!

New Features:
Upgrade to the all new Town Hall 12 to have your Town Hall fight back!
Use the power of Siege Machines to break through the toughest of defenses
Work together with your clan in Clan Games to earn valuable Magic Items

Classic Features:
Join a Clan of fellow players or start your own and invite friends.
Fight in Clan Wars as a team against other players across the globe.
Defend your village with a multitude of cannons, bombs, traps, mortars, and walls.
Fight against the Goblin King in a campaign through the realm.
Plan unique battle strategies with countless combinations of spells, troops, and Heroes!
Friendly Challenges, Friendly Wars, and special events.
Train unique troops with multiple levels of upgrades.
Journey to the Builder Base and discover new buildings and characters in a mysterious world.

PLEASE NOTE! Clash of Clans is free to download and play, however, some game items can also be purchased for real money. If you don't want to use this feature, please disable in-app purchases in your device's settings. Also, under our Terms of Service and Privacy Policy, you must be at least 13 years of age to play or download Clash of Clans.

A network connection is also required.

Support: Chief, are you having problems? Visit or or contact us in game by going to Settings > Help and Support.

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