Love Nikki-Dress UP Queen

Price: Free
Ads: No
In App Purchases: Yes

iOS App Store
Google Play App Store

Temporal Dark PatternsTemporal Dark Patterns

This game has 184 reported Temporal Dark Patterns. There are 86 votes indicating the absence of a dark pattern.


40 votes
1 votes
Daily Rewards -
40 / 1 votes
Encourages return visits every day and punishes you for missing a day.

39 votes
2 votes
Grinding -
39 / 2 votes
Being required to perform repetitive and tedious tasks to advance.

35 votes
4 votes
Infinite Treadmill -
35 / 4 votes
Impossible to win or complete the game.

32 votes
9 votes
Playing by Appointment -
32 / 9 votes
Being forced to play according to the game's schedule instead of yours.

32 votes
7 votes
Wait To Play -
32 / 7 votes
In-game timers that make you arbitrarily wait for something.

4 votes
31 votes
Advertisements -
4 / 31 votes
Forced to watch ads or given rewards for watching ads.

2 votes
32 votes
Can't Pause or Save -
2 / 32 votes
The game does not allow you to stop playing whenever you want.

Monetary Dark PatternsMonetary Dark Patterns

This game has 277 reported Monetary Dark Patterns. There are 130 votes indicating the absence of a dark pattern.


39 votes
1 votes
Premium Currency -
39 / 1 votes
Exchange rate between real money and in-game currency disguises the real price of items.

38 votes
2 votes
Artificial Scarcity -
38 / 2 votes
Limited time offers with unnecessary urgency.

38 votes
2 votes
Pay to Skip -
38 / 2 votes
Spend money to avoid waiting for a timer to expire.

34 votes
6 votes
Pay to Win -
34 / 6 votes
A player can spend real money to purchase something that gives them an advantage in the game.

33 votes
4 votes
Gambling / Loot Boxes -
33 / 4 votes
Spending real money to play a game of chance for a reward.

32 votes
6 votes
Anchoring Tricks -
32 / 6 votes
Placing a cheap item next to an expensive item to make it look more affordable.

21 votes
13 votes
Recurring Fee -
21 / 13 votes
Encourages players to play as much as possible to get their money's worth.

22 votes
14 votes
Power Creep -
22 / 14 votes
A permanently purchased item in the game becomes less valuable over time.

18 votes
16 votes
Accidental Purchases -
18 / 16 votes
Making it easy to accidentally spend money with no confirmation or ability to undo or refund the action.

1 votes
35 votes
Pay Wall -
1 / 35 votes
The game becomes impossible to continue playing without payment.

1 votes
31 votes
Waste Aversion -
1 / 31 votes
Capped inventory forces you to destroy items or upgrade inventory. Also, having small amounts of left over premium currency.

Social Dark PatternsSocial Dark Patterns

This game has 163 reported Social Dark Patterns. There are 103 votes indicating the absence of a dark pattern.


38 votes
1 votes
Fear of Missing Out -
38 / 1 votes
If you stop playing you'll miss out on something or be left behind and unable to catch up.

38 votes
2 votes
Competition -
38 / 2 votes
The game makes you compete against other players.

30 votes
7 votes
Social Pyramid Scheme -
30 / 7 votes
You get a bonus for inviting your friends and then they have to invite their friends.

33 votes
7 votes
Social Obligation / Guilds -
33 / 7 votes
To avoid letting down your friends, you are obligated to play when you don't want to.

11 votes
26 votes
Friend Spam / Impersonation -
11 / 26 votes
The game sends spam to your contact list or social media account.

12 votes
25 votes
Reciprocity -
12 / 25 votes
Feeling obligated to return a favor, share resources, trade an item, etc.

1 votes
35 votes
Encourages Anti-Social Behavior -
1 / 35 votes
The game incentivizes players to lie, cheat, or backstab other players to get ahead.

Psychological Dark PatternsPsychological Dark Patterns

This game has 195 reported Psychological Dark Patterns. There are 66 votes indicating the absence of a dark pattern.


40 votes
1 votes
Invested / Endowed Value -
40 / 1 votes
Having already spent time and money to improve your status in the game, it's difficult to throw it away.

37 votes
4 votes
Badges / Endowed Progress -
37 / 4 votes
Reluctancy to abandon a partially completed goal, even one forced upon the player.

37 votes
2 votes
Complete the Collection -
37 / 2 votes
The urge to collect all the items, achievements or secrets in a game.

28 votes
7 votes
Variable Rewards -
28 / 7 votes
Unpredictable or random rewards are more addictive than a predictable schedule.

25 votes
9 votes
Aesthetic Manipulations -
25 / 9 votes
Trick questions or toying with emotions or our subconscious desires.

13 votes
24 votes
Illusion of Control -
13 / 24 votes
The game cheats or hides information to make you think you're better than you actually are.

15 votes
19 votes
Optimism and Frequency Biases -
15 / 19 votes
Overestimating the frequency of something because we’ve seen it recently or memorably.

App Store Ratings

iOS:  (4.50) with 49,541 votes.
Google Play:  (4.41) with 321,084 votes.

Recent Dark Pattern Reviews

Playing by Appointment reported on Sep 10, 2023
certain login times give you better rewards, and society (like clubs) have specific times for battles
Pay to Win reported on Mar 2, 2023
spending in game currency allows you more tries in events, and real money can be used directly to buy premium suits
Social Obligation / Guilds reported on Mar 2, 2023
in game associations are encouraged to play frequently to compete with other associations, and have events that require as many players as possible to participate
Illusion of Control reported on Mar 2, 2023
the game often sneaks fake players into competitive events, and their scoring system for levels is scaled in such a way that certain items will get an A or S ranking on almost any level
Social Pyramid Scheme reported on Mar 2, 2023
game rewards you for daily gifts for in game friends, and having a large friend circle gives you higher daily stamina reward
Variable Rewards reported on Mar 2, 2023
item drops on levels are never guaranteed, requiring players to waste stamina on grinding
Aesthetic Manipulations reported on Mar 2, 2023
the plot gets very heavy in later chapters, particularly for a dress up game
Fear of Missing Out reported on Mar 2, 2023
game punishes you through weakened rewards for missing even a single day
Premium Currency reported on Mar 2, 2023
game uses "diamonds", which are a flexible price depending on how many you buy at once
Complete the Collection reported on Mar 2, 2023
players are constantly encouraged to get as close as they can to 100%ing their wardrobe, by crafting, spending money, and participating in every event possible (which always costs in game currency to complete)

Report a Dark Pattern


Designed focusing on dressing up, with high image quality and interesting game-play. Bringing stereoscopic gaming experience to you.

Interesting story-line
The protagonist Nikki will embark on a magical journey across seven nations with different designing styles, and develop various stories with designers and stylists from these seven countries. With nearly 300,000 words'dialogues and descriptions, the plot is comparable to that of a novel!

Tens of thousands gorgeous outfits
Daily fashion, European style, antique beauty, dream-like fairy tales, neutral handsome, futuristic sci-fiAlmost all dressing styles are covered. Players can collect new outfits and enrich their own closets by completing in-game tasks every day. Supported by a fantastic artists' team, we consistently add new outfits on a monthly basis, making sure that the game keeps up with new trends.

Hundreds of different styles for free design
In our free design mode, players can freely style and design outfits, hairstyles, makeup, accessories and even change the backgrounds and layouts based on their own preferences.

Personally tailored
By collecting different colored dyes, players can freely change the color of their clothing. By collecting outfits patterns and decomposing redundant outfits, players can personally customize clothes and upgrade simple clothing into more elegant and fashionable outfits.

Designer dress up battle
Players can compete and battle against designers from all over the world under different dress up themes.
More than ten different 'abilities' can be used in dress up battles. Use your 'abilities' at the right moment to turn the tide!

Playing with your friends
Players can play the game with their Facebook friends. You can also make new friends by joining in various in-game activities.

Facebook Fan-page
Follow us - Love Nikki - on Facebook and you can regularly receive free game benefits. There're also many interesting online and offline activities on a daily basis waiting for your participation.

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