LEGO® Tower

-1.12
Slightly Bad
Price: Free
Ads: No
In App Purchases: Yes

iOS App Store
Google Play App Store

Temporal Dark PatternsTemporal Dark Patterns

This game has 6 reported Temporal Dark Patterns. There are 8 votes indicating the absense of a dark pattern.

-0.92

2 votes
Daily Rewards -
2 / 0 votes
Encourages return visits every day and punishes you for missing a day.

2 votes
Infinite Treadmill -
2 / 0 votes
Impossible to win or complete the game.

1 votes
1 votes
Grinding -
1 / 1 votes
Being required to perform repetitive and tedious tasks to advance.

1 votes
1 votes
Wait To Play -
1 / 1 votes
In-game timers that make you arbitrarily wait for something.

2 votes
Playing by Appointment -
0 / 2 votes
Being forced to play according to the game's schedule instead of yours.

2 votes
Advertisements -
0 / 2 votes
Forced to watch ads or given rewards for watching ads.

2 votes
Can't Pause or Save -
0 / 2 votes
The game does not allow you to stop playing whenever you want.

Monetary Dark PatternsMonetary Dark Patterns

This game has 11 reported Monetary Dark Patterns. There are 11 votes indicating the absense of a dark pattern.

-1.43

2 votes
Premium Currency -
2 / 0 votes
Exchange rate between real money and in-game currency disguises the real price of items.

2 votes
Recurring Fee -
2 / 0 votes
Encourages players to play as much as possible to get their money's worth.

2 votes
Gambling / Loot Boxes -
2 / 0 votes
Spending real money to play a game of chance for a reward.

1 votes
1 votes
Pay to Win -
1 / 1 votes
A player can spend real money to purchase something that gives them an advantage in the game.

1 votes
1 votes
Artificial Scarcity -
1 / 1 votes
Limited time offers with unnecessary urgency.

1 votes
1 votes
Pay to Skip -
1 / 1 votes
Spend money to avoid waiting for a timer to expire.

1 votes
1 votes
Accidental Purchases -
1 / 1 votes
Making it easy to accidentally spend money with no confirmation or ability to undo or refund the action.

1 votes
1 votes
Anchoring Tricks -
1 / 1 votes
Placing a cheap item next to an expensive item to make it look more affordable.

2 votes
Power Creep -
0 / 2 votes
A permanently purchased item in the game becomes less valuable over time.

2 votes
Pay Wall -
0 / 2 votes
The game becomes impossible to continue playing without payment.

2 votes
Waste Aversion -
0 / 2 votes
Capped inventory forces you to destroy items or upgrade inventory. Also, having small amounts of left over premium currency.

Social Dark PatternsSocial Dark Patterns

This game has 5 reported Social Dark Patterns. There are 9 votes indicating the absense of a dark pattern.

-0.41

2 votes
Reciprocity -
2 / 0 votes
Feeling obligated to return a favor, share resources, trade an item, etc.

2 votes
Fear of Missing Out -
2 / 0 votes
If you stop playing you'll miss out on something or be left behind and unable to catch up.

1 votes
1 votes
Social Pyramid Scheme -
1 / 1 votes
You get a bonus for inviting your friends and then they have to invite their friends.

2 votes
Social Obligation / Guilds -
0 / 2 votes
To avoid letting down your friends, you are obligated to play when you don't want to.

2 votes
Friend Spam / Impersonation -
0 / 2 votes
The game sends spam to your contact list or social media account.

2 votes
Encourages Anti-Social Behavior -
0 / 2 votes
The game incentivizes players to lie, cheat, or backstab other players to get ahead.

2 votes
Competition -
0 / 2 votes
The game makes you compete against other players.

Psychological Dark PatternsPsychological Dark Patterns

This game has 4 reported Psychological Dark Patterns. There are 10 votes indicating the absense of a dark pattern.

0.24

2 votes
Invested / Endowed Value -
2 / 0 votes
Having already spent time and money to improve your status in the game, it's difficult to throw it away.

1 votes
1 votes
Complete the Collection -
1 / 1 votes
The urge to collect all the items, achievements or secrets in a game.

1 votes
1 votes
Variable Rewards -
1 / 1 votes
Unpredictable or random rewards are more addictive than a predictable schedule.

2 votes
Badges / Endowed Progress -
0 / 2 votes
Reluctancy to abandon a partially completed goal, even one forced upon the player.

2 votes
Illusion of Control -
0 / 2 votes
The game cheats or hides information to make you think you're better than you actually are.

2 votes
Aesthetic Manipulations -
0 / 2 votes
Trick questions or toying with emotions or our subconscious desires.

2 votes
Optimism and Frequency Biases -
0 / 2 votes
Overestimating the frequency of something because we’ve seen it recently or memorably.

App Store Ratings

iOS:  (4.50) with 1,298 votes.
Google Play:  (4.29) with 1,437 votes.



Recent Dark Pattern Reviews

Daily Rewards reported on Jun 27, 2022
You have a set amount of coins to collect each day.
Infinite Treadmill reported on Jun 27, 2022
You keep building floors infinitely.
Premium Currency reported on Jun 27, 2022
Bux, which are used to purchase minifigure parts, vehicles, lobbies, roofs, and elevators, on top of elevator upgrades
Wait To Play reported on Jun 27, 2022
You have to wait for floors to build.
Pay to Skip reported on Jun 27, 2022
You can spend bux to speed up timers.


Report a Dark Pattern

Screenshot Build and operate your own LEGO Tower! Construct a wide range of apartments and businesses for your Minifigure residents to live, work and play in. Visit your friends towers and trade items to help them build. Collect hundreds of unique Minifigure pieces and discover hidden characters. Build your dream LEGO Tower to new heights, the sky's the limit!