MARVEL Contest of Champions

Price: Free
Ads: No
In App Purchases: Yes

iOS App Store
Google Play App Store

Official Link

Temporal Dark PatternsTemporal Dark Patterns

This game has 338 reported Temporal Dark Patterns. There are 140 votes indicating the absence of a dark pattern.


4 votes
Playing by Appointment -
4 / 0 votes
Being forced to play according to the game's schedule instead of yours.

124 votes
Daily Rewards -
124 / 0 votes
Encourages return visits every day and punishes you for missing a day.

73 votes
Grinding -
73 / 0 votes
Being required to perform repetitive and tedious tasks to advance.

69 votes
Infinite Treadmill -
69 / 0 votes
Impossible to win or complete the game.

67 votes
Wait To Play -
67 / 0 votes
In-game timers that make you arbitrarily wait for something.

1 votes
65 votes
Advertisements -
1 / 65 votes
Forced to watch ads or given rewards for watching ads.

75 votes
Can't Pause or Save -
0 / 75 votes
The game does not allow you to stop playing whenever you want.

Monetary Dark PatternsMonetary Dark Patterns

This game has 558 reported Monetary Dark Patterns. There are 285 votes indicating the absence of a dark pattern.


69 votes
Premium Currency -
69 / 0 votes
Exchange rate between real money and in-game currency disguises the real price of items.

88 votes
Pay to Win -
88 / 0 votes
A player can spend real money to purchase something that gives them an advantage in the game.

79 votes
Artificial Scarcity -
79 / 0 votes
Limited time offers with unnecessary urgency.

80 votes
Pay to Skip -
80 / 0 votes
Spend money to avoid waiting for a timer to expire.

97 votes
Gambling / Loot Boxes -
97 / 0 votes
Spending real money to play a game of chance for a reward.

67 votes
Power Creep -
67 / 0 votes
A permanently purchased item in the game becomes less valuable over time.

66 votes
Anchoring Tricks -
66 / 0 votes
Placing a cheap item next to an expensive item to make it look more affordable.

3 votes
1 votes
Accidental Purchases -
3 / 1 votes
Making it easy to accidentally spend money with no confirmation or ability to undo or refund the action.

3 votes
106 votes
Recurring Fee -
3 / 106 votes
Encourages players to play as much as possible to get their money's worth.

2 votes
71 votes
Pay Wall -
2 / 71 votes
The game becomes impossible to continue playing without payment.

4 votes
107 votes
Waste Aversion -
4 / 107 votes
Capped inventory forces you to destroy items or upgrade inventory. Also, having small amounts of left over premium currency.

Social Dark PatternsSocial Dark Patterns

This game has 370 reported Social Dark Patterns. There are 202 votes indicating the absence of a dark pattern.


95 votes
Social Obligation / Guilds -
95 / 0 votes
To avoid letting down your friends, you are obligated to play when you don't want to.

107 votes
2 votes
Encourages Anti-Social Behavior -
107 / 2 votes
The game incentivizes players to lie, cheat, or backstab other players to get ahead.

89 votes
Fear of Missing Out -
89 / 0 votes
If you stop playing you'll miss out on something or be left behind and unable to catch up.

76 votes
Competition -
76 / 0 votes
The game makes you compete against other players.

2 votes
2 votes
Reciprocity -
2 / 2 votes
Feeling obligated to return a favor, share resources, trade an item, etc.

1 votes
94 votes
Social Pyramid Scheme -
1 / 94 votes
You get a bonus for inviting your friends and then they have to invite their friends.

104 votes
Friend Spam / Impersonation -
0 / 104 votes
The game sends spam to your contact list or social media account.

Psychological Dark PatternsPsychological Dark Patterns

This game has 392 reported Psychological Dark Patterns. There are 146 votes indicating the absence of a dark pattern.


109 votes
Invested / Endowed Value -
109 / 0 votes
Having already spent time and money to improve your status in the game, it's difficult to throw it away.

78 votes
Badges / Endowed Progress -
78 / 0 votes
Reluctancy to abandon a partially completed goal, even one forced upon the player.

65 votes
Complete the Collection -
65 / 0 votes
The urge to collect all the items, achievements or secrets in a game.

69 votes
Variable Rewards -
69 / 0 votes
Unpredictable or random rewards are more addictive than a predictable schedule.

65 votes
2 votes
Aesthetic Manipulations -
65 / 2 votes
Trick questions or toying with emotions or our subconscious desires.

3 votes
73 votes
Illusion of Control -
3 / 73 votes
The game cheats or hides information to make you think you're better than you actually are.

3 votes
71 votes
Optimism and Frequency Biases -
3 / 71 votes
Overestimating the frequency of something because we’ve seen it recently or memorably.

App Store Ratings

iOS:  (4.50) with 525,707 votes.
Google Play:  (4.32) with 2,776,521 votes.

Recent Dark Pattern Reviews

Pay to Skip reported on Jan 13, 2023
Energy timers
Waste Aversion reported on Jan 13, 2023
Summoners sigil subscription expands inventory size
Power Creep reported on Jan 13, 2023
Four star champions used to be the best you could get. They're releasing 7 stars soon
Recurring Fee reported on Jan 13, 2023
Summoners sigil, special deals in the shop only for subscribers
Playing by Appointment reported on Jan 13, 2023
Alliance wars and quests are timed events that you will miss out on if your alliance isn't in the exact same timezone
Wait To Play reported on Jan 13, 2023
Energy limits
Infinite Treadmill reported on Jan 13, 2023
Not never ending, but too many characters to unlock and too much repeatable content to truly finish for the average player
Grinding reported on Jan 13, 2023
Daily quests for level up materials. Later characters require the equivalent of days of playing to level up
Daily Rewards reported on Jan 13, 2023
Monthly reward calendar, best rewards at the very end so missing a single day can have you miss out on some seriously useful things
Social Obligation / Guilds reported on May 26, 2022
Alliance awards are assigned monthly and weekly based on effort, but the matching puts your alliance up against far heavier weighted ones making the rewards minimal.

Report a Dark Pattern

Screenshot Prepare for epic versus-fighting action with your favorite Marvel Super Heroes & Super Villains in the ultimate cosmic showdown! Spider-Man, Iron Man, Wolverine & more await your summons to battle! Assemble a team & begin your quest to become the Ultimate Marvel Champion!

Captain America vs. Iron Man! Hulk vs. Wolverine! Spider-Man vs. Deadpool! The greatest battles in Marvel history are in your hands! The greedy Elder of the Universe known as The Collector has summoned you to a brawl of epic proportions against a line-up of vile villains including Thanos, Kang the Conqueror, and many more! Experience the ultimate free-to-play fighting game on your mobile deviceMarvel Contest of Champions!

Team up with your friends and other Summoners to build the strongest Alliance
Strategize with your alliance, help them keep their Champions in the fight
Battle to the top in Alliance Events and take on Alliance Quest Series together in specially designed quest maps to earn exclusive Alliance rewards
Test your Alliances mettle by battling it out with Alliances from around the world in Alliance Wars!

Assemble a mighty team of heroes and villains (choosing Champions such as: Iron Man, Hulk, Wolverine, Storm, Star-Lord, Gamora, Spider-Man, Deadpool, Magneto and Winter Soldier)
Embark on quests to defeat Kang and Thanos and face the challenge of a mysterious new super powerful cosmic competitor, ultimately to prevent the total destruction of The Marvel Universe
Improve your teams offense and defense with multiple Mastery trees

Collect, level up, and manage your teams of heroes and villains wisely to receive synergy bonuses based upon team affiliation and relationships taken from the pages of Marvel Comics
Pairing up Black Panther and Storm or Cyclops and Wolverine for bonuses, or making a team of Guardians of the Galaxy for a team affiliation bonus
The more powerful the Champion, the better their stats, abilities and special moves will be
New Champions are being added to The Contest all the time!

Journey through an exciting storyline in classic Marvel storytelling fashion
Fight it out with a huge array of heroes and villains in iconic locations spanning the Marvel Universe such as: Avengers Tower, Oscorp, The Kyln, Wakanda, The Savage Land, Asgard, the S.H.I.E.L.D. Helicarrier, and more!
Explore dynamic quest maps and engage in a healthy dose of action-packed fighting utilizing controls developed specifically for the mobile platform

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