Temporal Dark Patterns
This game has 5 reported Temporal Dark Patterns. There are 2 votes indicating the absence of a dark pattern.
1 votes
Playing by Appointment
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Being forced to play according to the game's schedule instead of yours.
1 / 0 votes
1 votes
1 votes
1 votes
1 votes
1 votes
1 votes
Monetary Dark Patterns
This game has 7 reported Monetary Dark Patterns. There are 4 votes indicating the absence of a dark pattern.
1 votes
Premium Currency
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Exchange rate between real money and in-game currency disguises the real price of items.
1 / 0 votes
1 votes
Pay to Win
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A player can spend real money to purchase something that gives them an advantage in the game.
1 / 0 votes
1 votes
1 votes
1 votes
Recurring Fee
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Encourages players to play as much as possible to get their money's worth.
1 / 0 votes
1 votes
1 votes
Anchoring Tricks
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Placing a cheap item next to an expensive item to make it look more affordable.
1 / 0 votes
1 votes
Accidental Purchases
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Making it easy to accidentally spend money with no confirmation or ability to undo or refund the action.
0 / 1 votes
1 votes
1 votes
1 votes
Waste Aversion
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Capped inventory forces you to destroy items or upgrade inventory. Also, having small amounts of left over premium currency.
0 / 1 votes
Social Dark Patterns
This game has 3 reported Social Dark Patterns. There are 4 votes indicating the absence of a dark pattern.
1 votes
Social Obligation / Guilds
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To avoid letting down your friends, you are obligated to play when you don't want to.
1 / 0 votes
1 votes
Fear of Missing Out
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If you stop playing you'll miss out on something or be left behind and unable to catch up.
1 / 0 votes
1 votes
1 votes
Social Pyramid Scheme
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You get a bonus for inviting your friends and then they have to invite their friends.
0 / 1 votes
1 votes
Friend Spam / Impersonation
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The game sends spam to your contact list or social media account.
0 / 1 votes
1 votes
1 votes
Encourages Anti-Social Behavior
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The game incentivizes players to lie, cheat, or backstab other players to get ahead.
0 / 1 votes
Psychological Dark Patterns
This game has 5 reported Psychological Dark Patterns. There are 2 votes indicating the absence of a dark pattern.
1 votes
Badges / Endowed Progress
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Reluctancy to abandon a partially completed goal, even one forced upon the player.
1 / 0 votes
1 votes
Complete the Collection
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The urge to collect all the items, achievements or secrets in a game.
1 / 0 votes
1 votes
Variable Rewards
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Unpredictable or random rewards are more addictive than a predictable schedule.
1 / 0 votes
1 votes
Aesthetic Manipulations
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Trick questions or toying with emotions or our subconscious desires.
1 / 0 votes
1 votes
Optimism and Frequency Biases
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Overestimating the frequency of something because we’ve seen it recently or memorably.
1 / 0 votes
1 votes
Invested / Endowed Value
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Having already spent time and money to improve your status in the game, it's difficult to throw it away.
0 / 1 votes
1 votes
Illusion of Control
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The game cheats or hides information to make you think you're better than you actually are.
0 / 1 votes
App Store Ratings
| iOS: | (4.50) with 413 votes. |
| Google Play: | (4.52) with 8,090 votes. |
Recent Dark Pattern Reviews
Recurring Fee reported on Dec 29, 2022
There are passes for each season. Players receive pearls with their subscription. Players receive bonus perks as well.
Optimism and Frequency Biases reported on Dec 29, 2022
In the team section, the game shows only victories made by your team, where the AFK point is, and good items your team receives. No losses are shown on this menu.
Competition reported on Dec 29, 2022
The map tells you how far ahead you are on the map compared to others. Hero Hill is about racing people. Announcements appear on screen relating to season events, including which players have won.
Fear of Missing Out reported on Dec 29, 2022
New events happen constantly in Ulala. Every week, something new is in store, sometimes for even a day.
Aesthetic Manipulations reported on Dec 29, 2022
Hero Souls and Pets are made cute and adorable, some even having personality attached in the form of animations or stories. This can persuade a player to spend starfish and pearls on potentially obtaining a certain soul or pet.
Anchoring Tricks reported on Dec 29, 2022
The Black Market has items on sale at the top, and is often randomized, putting cheap items like food ingredients nexts to gems, crystals, and spells.
Variable Rewards reported on Dec 29, 2022
Arena chests have hero souls, but none are ever consistent. Fighting Scar Bunnies yield different rewards, never quite the same. Chests are a key way the game hides rewards, and they appear daily.
Complete the Collection reported on Dec 29, 2022
Hero Souls have unique cumulative effects that improve the more players perform certain actions. Hero Souls are also small, cute, and come with silly stories attached to them. However, some are only obtainable from paying for advanced passes, or are otherwise extremely rare. Also, when certain hero souls are maxed out, some have a set bonus called a Bond. This gives players bonus effects.
Badges / Endowed Progress reported on Dec 29, 2022
Achievements are located in the manual. Some are ridiculous and luck-based, but all give the player rewards.
Gambling / Loot Boxes reported on Dec 29, 2022
Gacha events happen every so often. Players complete tasks to obtain gacha vouchers. However, these eventually stop being rewarded. Players are then forced to use pearls. Many shops accept pearls as currency for refreshing, especially in place of the scarce starfish.
Report a Dark Pattern
Whether you’re sleeping, eating, or taking the subway - come play Ulala: Idle Adventure! Ulala is an idle MMORPG, which brings to life the excitement and adventures of the Stone Age in a fun and social way!Could you ever imagine the Stone Age to be so carefree?
At the edge of the desert, and at the foot of a volcano, there lives a group of happy Ulala and a bunch of little monsters. Ice and fire, thunder and electricity, all intertwine on the wild and vast continent where there's constantly a struggle between peace and action.
This season’s Hunting Horn is about to blow! Ride your little Tyrannosaurus Rex and bring all your friends along to prove yourself to be a top hunter this season in the world of Ulala.
A relaxed RPG?
Want to be the best, but don’t want to spend all of your time constantly playing? Come play Ulala! Here, the easy and addictive gameplay will not distract from your daily life!
Tired of taking painstaking efforts to upgrade your characters? Come to Ulala, where your character and pets are automatically upgraded and infinitely level-up. This brings a whole new concept and gameplay experience to the very idea of MMORPGs.
Anytime and anywhere, here in the land of Ulala you can team-up and make new friends, even while chatting or enjoying a meal! Playing an RPG has never been so easy!
Team-up with friends and make a name for yourselves!
In the world of Ulala, you can enjoy all kinds of bonuses and benefits by teaming-up! Relax, and come to the world of Ulala with all of your friends and family!
A vast and versatile gameplay experience
The gameplay is enriched by a very large choice of skills, equipment, skins, and much more!
Collect Epic equipment pieces and Skill Cards to unlock and upgrade powerful skill sets.
Ulala says ‘NO!’ to fixed classes and gameplay styles; presenting thousands of different combinations of skills, equipment, and much more. This allows you to craft and create your own personal class and gameplay style!
Get ready to bring along your favorite pet, and dash off to strike a powerful blow to your enemies!
Never-ending choice of pets
Tyrannosaurus Rex, Triceratops, Sabertooth Tiger, Marmots… Have your choice of your own personal pet, which will level-up and grow along with you on your adventure. Just remember to prepare your delicious recipes and traps! We wish you good luck!
For more information：
Official Website：https://ulala.xdg.com/
Facebook group：https://facebook.com/PlayUlala/