Tiny Tower

-1.71
Slightly Bad
Price: Free
Ads: Unknown
In App Purchases: Yes

iOS App Store

Temporal Dark PatternsTemporal Dark Patterns

This game has 49 reported Temporal Dark Patterns. There are 19 votes indicating the absence of a dark pattern.

-2.93

10 votes
Daily Rewards -
10 / 0 votes
Encourages return visits every day and punishes you for missing a day.

10 votes
Wait To Play -
10 / 0 votes
In-game timers that make you arbitrarily wait for something.

9 votes
1 votes
Infinite Treadmill -
9 / 1 votes
Impossible to win or complete the game.

8 votes
2 votes
Grinding -
8 / 2 votes
Being required to perform repetitive and tedious tasks to advance.

7 votes
2 votes
Advertisements -
7 / 2 votes
Forced to watch ads or given rewards for watching ads.

4 votes
5 votes
Playing by Appointment -
4 / 5 votes
Being forced to play according to the game's schedule instead of yours.

1 votes
9 votes
Can't Pause or Save -
1 / 9 votes
The game does not allow you to stop playing whenever you want.

Monetary Dark PatternsMonetary Dark Patterns

This game has 52 reported Monetary Dark Patterns. There are 52 votes indicating the absence of a dark pattern.

-1.36

10 votes
Premium Currency -
10 / 0 votes
Exchange rate between real money and in-game currency disguises the real price of items.

10 votes
Pay to Skip -
10 / 0 votes
Spend money to avoid waiting for a timer to expire.

7 votes
3 votes
Artificial Scarcity -
7 / 3 votes
Limited time offers with unnecessary urgency.

7 votes
3 votes
Anchoring Tricks -
7 / 3 votes
Placing a cheap item next to an expensive item to make it look more affordable.

5 votes
4 votes
Recurring Fee -
5 / 4 votes
Encourages players to play as much as possible to get their money's worth.

5 votes
5 votes
Pay to Win -
5 / 5 votes
A player can spend real money to purchase something that gives them an advantage in the game.

4 votes
5 votes
Gambling / Loot Boxes -
4 / 5 votes
Spending real money to play a game of chance for a reward.

2 votes
6 votes
Accidental Purchases -
2 / 6 votes
Making it easy to accidentally spend money with no confirmation or ability to undo or refund the action.

1 votes
7 votes
Power Creep -
1 / 7 votes
A permanently purchased item in the game becomes less valuable over time.

1 votes
9 votes
Waste Aversion -
1 / 9 votes
Capped inventory forces you to destroy items or upgrade inventory. Also, having small amounts of left over premium currency.

10 votes
Pay Wall -
0 / 10 votes
The game becomes impossible to continue playing without payment.

Social Dark PatternsSocial Dark Patterns

This game has 23 reported Social Dark Patterns. There are 46 votes indicating the absence of a dark pattern.

-0.21

6 votes
4 votes
Reciprocity -
6 / 4 votes
Feeling obligated to return a favor, share resources, trade an item, etc.

6 votes
4 votes
Fear of Missing Out -
6 / 4 votes
If you stop playing you'll miss out on something or be left behind and unable to catch up.

4 votes
6 votes
Social Pyramid Scheme -
4 / 6 votes
You get a bonus for inviting your friends and then they have to invite their friends.

3 votes
7 votes
Social Obligation / Guilds -
3 / 7 votes
To avoid letting down your friends, you are obligated to play when you don't want to.

2 votes
7 votes
Friend Spam / Impersonation -
2 / 7 votes
The game sends spam to your contact list or social media account.

2 votes
8 votes
Competition -
2 / 8 votes
The game makes you compete against other players.

10 votes
Encourages Anti-Social Behavior -
0 / 10 votes
The game incentivizes players to lie, cheat, or backstab other players to get ahead.

Psychological Dark PatternsPsychological Dark Patterns

This game has 32 reported Psychological Dark Patterns. There are 34 votes indicating the absence of a dark pattern.

-1.27

9 votes
1 votes
Invested / Endowed Value -
9 / 1 votes
Having already spent time and money to improve your status in the game, it's difficult to throw it away.

7 votes
3 votes
Badges / Endowed Progress -
7 / 3 votes
Reluctancy to abandon a partially completed goal, even one forced upon the player.

6 votes
4 votes
Variable Rewards -
6 / 4 votes
Unpredictable or random rewards are more addictive than a predictable schedule.

5 votes
5 votes
Complete the Collection -
5 / 5 votes
The urge to collect all the items, achievements or secrets in a game.

4 votes
5 votes
Aesthetic Manipulations -
4 / 5 votes
Trick questions or toying with emotions or our subconscious desires.

1 votes
7 votes
Illusion of Control -
1 / 7 votes
The game cheats or hides information to make you think you're better than you actually are.

9 votes
Optimism and Frequency Biases -
0 / 9 votes
Overestimating the frequency of something because we’ve seen it recently or memorably.

App Store Ratings

iOS:  (4.50) with 434,778 votes.



Recent Dark Pattern Reviews

Playing by Appointment reported on Oct 20, 2023
Especially during events, players now have to log on every hour or two in order not to miss out on prizes that only come once you've collected the others, which only reappear once you've collected those, and have a cap.
Social Pyramid Scheme reported on Oct 20, 2023
There are levels of benefit for getting more and more friends hooked (to a point, I think; I've never done it).
Daily Rewards reported on Oct 20, 2023
Used to be you could log on once in 24 hours, but now there are reasons to log on every hour or at least quite a number of times per day.
Social Obligation / Guilds reported on Oct 20, 2023
There seems to be a lot of angst among players to visit their 256 friends each and every day (and send them as many "gifts" as you can). It used to be 100, which I found impossible to keep up with, and now at least a few players are asking for even more.
Grinding reported on Oct 20, 2023
This is the bulk of the game --- tap tap tap tap tap tap --- sometimes to the point of physical pain.
Pay to Win reported on Oct 20, 2023
In some ways, though it's not really an "advantage against other players", almost everything in the game can be purchased so you can have a leg up on others, and there is a lot of competition, no matter how friendly. I've seen at least one person get mad because he hadn't won the hourly raffle more than any other player (and yes, you can purchase 24 hours' worth of raffle entries now).
Competition reported on Oct 20, 2023
There seems to be no longer a sense that one must have a taller tower than others, but definitely a competition for most "Bux", most "Legendary Bitizens" (long-term and/or expensive), and most "Golden Tickets", which are all either an incentive to play constantly or spend real money.
Advertisements reported on Oct 20, 2023
Just yesterday (Oct 19/23) they added even more advertisements to the already overwhelming number of possible "rewards".
Invested / Endowed Value reported on Oct 20, 2023
I've been playing for years -- these dark patterns have only increased in the last three years -- but my long-term investment in time and energy, as well as money and "buddies", keeps me thinking I'll lose a lot if I stop playing.
Infinite Treadmill reported on Oct 20, 2023
There is no end to this game, and you feel like you're wasting resources and missing out if you don't use up the resources you have "earned".


Report a Dark Pattern

Screenshot Tiny Tower lets you build a tiny tower and manage the businesses and bitizens that inhabit it!



- Make money to build new types of floors and attract bitizens to live and work inside.

- Special events and VIP visitors will earn you special perks as you build your tower towards the clouds.

- Customize the look and placement of each floor and the bitizens that live in them, and upgrade your elevator.

- Game Center integration to let you see your friends towers, back up your game and earn awards.

- See what is on your bitizens' minds by peeking at the "BitBook" virtual social network for your tower!