Limited time offers with unnecessary urgency.
"There is always an event running for a limited time building that gives your culture various bonuses."
"There are Events and Limited time offers in the shop that can be bought with reall money that give you ingame currency and diamonds"
"Epic weaponds , charachteres, skins, in general event that help you progress, marathons Which u must pay to acces"
"Everything in the game is limited, with count down timers. Many times you do have to buy in order to remain relevant. Packs all count down and all have language making it seem vital, importance and portrays like a great one of lifetime offer"